It should be on a single strip of paper inside the case BUT alot of them have been missing them lately, on both Xbox 360 and Playstation 3.
There's been alot of controversy as to why they are missing but apparently they have stopped including the map pack with the game of the year editions, but still kept the price the same, and regardless of the sticker on the front.
If you can't find it inside your case or slipped inside your manual, then there's a very good chance that it didn't come with one from factory. Since your friend has the map-pack, you are better off just sharing his one by following the tutorial I wrote in the PS3 section, because if you try to take the disc back to the store they'll no doubt not refund it/swap it due to copyright laws.
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